Search Engine Optimization (SEO) Services
S.E.O. is just an abbreviation for "Search Engine Optimization". This refers to the process of preparing and structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
This makes your web site and its content attractive, relevant and visible to search engines and web searchers (potential customers).
Why is this all so important? This makes it possible for interested individuals and companies to "find you" using the search engines... In essence, that's the reason you've created a web site in the first place.
How does a web site get into search engine listings? The major search engines use computer programs (commonly called robots or crawlers) to follow links from one page to another and retrieve the contents of each page.
The contents of each page are "indexed" and added to the search engine's databases.
How are the pages indexed? How do the search index routines really work? Only the operators of the search engines know for sure, and this is generally closely held proprietary information, and these processes are continually improved and changed.
The information that the operators of the search engines will release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in our process.
Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site's visibility and effectiveness in the search engines.
Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site's chances of being found.
Some of these changes may require altering the actual content of what is displayed on a page, but of these changes, however, have no effect on what a user sees when visiting your site.
We will be working with you and your web site designer/developer to fine tune your web site's content, making it more efficient, more "optimized", for the search engines, and making your web site work for you.
All of this work will help your web site start to become visible in the search engine results.
Call us and let us help you with your Organic Search Engine Optimization needs.